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IAB Europe appoints its first chief economist as it expands research offering


IAB Europe has appointed Dr Daniel Knapp as its first Chief Economist. As the leading European-level industry association for the digital advertising ecosystem, IAB Europe created this new role to strengthen its market analysis and economic research offering for its corporate members and network of National IABs.

Daniel joins IAB Europe with more than 15 years of international experience in advertising research and forecasting. Most recently he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization. His academic interest focusses on the sociology of algorithms and the datafication of media. Outside of his role with IAB Europe, Daniel will continue building a company which offers data science solutions for digital advertising and media.

IAB Europe appoints its first chief economist as it expands research offering

On joining IAB Europe, Daniel said “The digital advertising industry is one of the fastest growing and evolving sectors I’ve worked with. From new policies and regulations, to emerging channels and industry challenges, there has rarely been so much scrutiny or success applicable to one industry. I’m excited to be a part of IAB Europe’s new academic division, as they ramp up their research and insight expertise to members and industry stakeholders. It’s crucial, that as the voice of digital advertising across Europe, IAB Europe continues to lead on identifying and sharing the latest trends and insights to innovative and sustain this sector. “

Daniel brings the perfect blend of commercial and academic knowledge to IAB Europe’s new economic and market analysis focus. Daniel will be responsible for developing and managing a network of academics to soundboard and scrutinise IAB Europe’s industry research and thought leadership programmes. Daniel will also support IAB Europe’s Business Programmes team and the Research Committee with their annual benchmarking and pan-European studies and surveys.

Townsend Feehan, IAB Europe CEO said “IAB Europe’s new academic focus has been developed to provide outside perspectives on the opportunities and challenges within the European media landscape. Combined with our own member policy, technological and business insights, it will help shape and align our overall strategic focus and subsequent industry outputs. We want to collaborate with the smartest minds in Europe to be the most relevant information source for our members and stakeholders. After seeing Daniel’s outstanding contribution to research, it’s great to have him as a permanent part of the team, to truly augment our offerings to the digital advertising landscape.”

IAB Europe’s announcement of Daniel joining the team, follows on from the recent appointments of Patrick Verdon, as Technical Director and Helen Mussard, as Marketing & Business Strategy Director as it continues its mission to enable digital advertising to support media plurality and Europe’s digital economy, shape the regulatory environment and help companies process user data legally with the Transparency & Consent Framework (TCF).

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