Tower Products Europe, manufacturer of environmentally sensitive pressroom chemistry, is expanding its dealer network across sheetfed, heatset, coldset, narrow-web and flexo printing markets.

Germany, BENELUX and the UK are key countries where Tower Products Europe – known as TPE – is looking to recruit selected, exclusive dealers for its wide range of products. These include fountain solutions, washes and auxilliary products such as cleaners, conditioners and lubricants. The products are recommended by printer manufacturers within the framework of their worldwide ‘Preferred Partners’ programme. In every segment a Fogra or ISEGA certified solution is available.

For the flexo-printing industry, TPE produces a full line of products from low VOC washes to world class anilox roller cleaners. Selected dealers will have access to a complete product-line of fountains, washes and auxiliaries - for example, plate cleaners, roller paste, roller cleaners and pressroom cleaners - that offer printers the ability to produce a better and predictable quality, be it on paper, plastic or packaging board.

Perry Theijn, Manager Tower Products Europe, which uses fellow Dutch company Wifac B.V. to exclusively distribute its products in BENELUX, said: “We’re now at an important stage of our expansion where we need to recruit dedicated dealers to help us to the next level. As one example of our growth, in the Netherlands we experienced a success-rate of 95% in converting/migrating customers from third-party pressroom chemistry to Tower chemistry.

“The dealers we select will all benefit from our in-house R&D expertise to fine-tune the products for specific customer requirements and press brands, as well as marketing tools including personalized brochures, sample products, content for websites and a webshop.”